D E A D S T O C K . F A B R I C 

Using deadstock fabric has several sustainability benefits, making it a popular choice in the fashion industry. Here are some key sustainability aspects of using deadstock fabric:

  1. Reduces Waste: Deadstock fabric refers to unused, leftover fabric from production or canceled orders. By using deadstock fabric, designers and brands are able to repurpose these materials and prevent them from going to waste. This helps reduce the overall amount of textile waste generated by the fashion industry.

  2. Conserves Resources: Creating new fabric requires significant amounts of resources such as water, energy, and raw materials. By utilizing deadstock fabric, designers bypass the need for additional production, reducing the demand for new resources. This conservation of resources helps mitigate the environmental impact associated with fabric production.

  3. Limits Energy Consumption and Emissions: Manufacturing new fabrics involves energy-intensive processes that contribute to greenhouse gas emissions. Deadstock fabric eliminates the need for additional production, which helps reduce energy consumption and associated emissions. By utilizing existing fabric, brands can lower their carbon footprint and minimize their impact on climate change.

  4. Preserves Water: The textile industry is known to be a water-intensive industry, especially in fabric production. By using deadstock fabric, water consumption associated with fabric production is avoided. This helps conserve precious water resources and reduces the strain on freshwater ecosystems.

  5. Promotes Circular Economy: Utilizing deadstock fabric aligns with the principles of a circular economy, where resources are kept in use for as long as possible. By repurposing and giving new life to unused fabric, brands contribute to closing the loop and reducing the linear model of "take-make-dispose" in the fashion industry.

  6. Encourages Creativity and Unique Designs: Deadstock fabric often comes in limited quantities and unique patterns or colors. By incorporating these fabrics into their collections, designers can create one-of-a-kind pieces and promote a sense of exclusivity. This encourages creativity and diversity in design while reducing reliance on mass-produced textiles.


M A D E . T O . O R D E R 

Made-to-order production is a sustainable approach in the fashion industry that offers several environmental and social benefits. Here are some key sustainability aspects of made-to-order:

  1. Reduces Overproduction: Made-to-order eliminates the need for mass production and the associated problem of overproduction. Instead of creating large quantities of garments that may go unsold, products are produced only when an order is received. This reduces waste and minimizes the environmental impact of excess inventory.

  2. Minimizes Waste: With made-to-order production, garments are made specifically to meet customer demand. This means there is less fabric waste generated during the manufacturing process. Only the necessary amount of fabric is used, reducing textile waste and conserving resources.

  3. Avoids Deadstock: Made-to-order production helps avoid the accumulation of deadstock, which refers to unsold inventory. By producing garments based on customer orders, brands can better manage their inventory and minimize the need for discounting or discarding unsold items.

  4. Eliminates Overstock Disposal: The disposal of unsold clothing can contribute to environmental problems, such as landfill waste. Made-to-order reduces the need for excess stock and eliminates the environmental burden associated with disposing of unsold inventory.

  5. Encourages Conscious Consumption: Made-to-order encourages a shift toward more conscious consumption by promoting a slower and more thoughtful approach to purchasing. Customers have the opportunity to order garments that truly fit their preferences and needs, reducing the likelihood of impulse purchases and promoting a more sustainable and intentional wardrobe.

  6. Customization and Personalization: Made-to-order production often allows for customization and personalization options. Customers can select their preferred colors, sizes, or even request certain modifications to the design. This approach fosters a stronger connection between the customer and the garment, promoting longer garment lifespan and reducing the desire for constant new purchases.

  7. Supports Local Production: Made-to-order production can be done on a smaller scale and often lends itself well to local production. This supports local economies and reduces the carbon footprint associated with long-distance shipping and transportation.


A U S T R A L I A N . M A D E 

Being Australian made offers several sustainability benefits, contributing to a more sustainable fashion industry. Here are some key sustainability aspects of being Australian made:

  1. Reduced Carbon Footprint: Producing garments locally in Australia reduces the carbon footprint associated with transportation and logistics. By minimizing long-distance shipping, brands can significantly reduce greenhouse gas emissions and energy consumption, contributing to climate change mitigation.

  2. Support for Local Economy: Choosing Australian-made garments supports local businesses, manufacturers, and artisans. This helps sustain local economies and preserves jobs within the community. By investing in local talent and resources, brands contribute to the social and economic well-being of Australia.

  3. Transparency and Accountability: Being Australian made often comes with higher transparency and accountability standards. Local production allows for better oversight of working conditions, environmental practices, and adherence to ethical standards. This transparency enables consumers to make informed choices and supports a more sustainable and responsible fashion industry.

  4. Quality and Durability: Australian-made garments often prioritize quality craftsmanship and materials. By focusing on durability and longevity, brands reduce the need for frequent replacements and contribute to reducing textile waste. Garments that are made to last have a lower environmental impact over their lifecycle.

  5. Support for Local Textile Industry: Australian-made garments support the local textile industry by utilizing fabrics and materials produced within the country. This can include natural fibers such as cotton, wool, and linen, which may have a lower environmental impact compared to synthetic materials. Supporting local textile production helps sustain the industry and promotes more sustainable material choices.

  6. Preservation of Traditional Craftsmanship: Being Australian made can also involve the preservation of traditional craftsmanship and cultural heritage. Brands that collaborate with local artisans and indigenous communities help promote traditional skills and techniques. This fosters cultural diversity, creativity, and sustainability in the fashion industry.

  7. Compliance with Local Regulations and Standards: Australian-made garments are subject to local regulations and standards, which often include environmental and labor protections. By manufacturing within Australia, brands are more likely to comply with these regulations, ensuring responsible practices and minimizing negative environmental and social impacts.

By choosing Australian-made garments, consumers can support local industries, reduce carbon emissions, and promote transparent and sustainable practices. It's important for brands to communicate their Australian-made status accurately and transparently to build trust with consumers seeking sustainable fashion options.